This is sort of a shabby placement of ads but I really enjoyed doing it - being creative with food for marketing can be exciting and wonderful for those who eat out all the time! Enticement of where to go when for specific reasons can boost ones bottom line in a matter of one season if worked properly.
For instance Elli Bistro in Gulf Shores promotes wine on Tuesdays by offering a bottle at 1/2 price. Not only does this allow them to keep their wine fresh but it also entices individuals who may not visit there on a regular occasion to come in - for so many reasons this is brilliant!
Hazel's in Orange Beach offers FREE ICE CREAM - all the time! Any smart parent watching their pocket book on vacation is bound to visit there to feed and appease a hungry family! Not to mention that children under 3 eat free!
These are great marketing tools to catch the eye and drag it over ... to what the chef specializes in! So kudos to Lane, Ginny & Wick!
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